Design Lab: Bite-sized showcases of smaller projects
This is the Lab — a space where I gather an assortment of my creative work crafted over the years. Here, you'll find a variety of creations, from experiments to clients work, each unique and engaging, yet not extensive enough to warrant their own detailed, full-fledged project case.
Based On Stage
Digital poster for event
Based On Stage
Based On Stage (BOS), located in Ghent, is a non-profit organization focusing on musical and theatrical productions for children through Jong BOS and adults with BOS Compagnie.
For their upcoming Jong BOS production, I designed a digital poster for a play that depicts a theater facing tough times and the quest to turn its fortunes around. The challenge was to convey the story's warmth and the theater's architectural charm in a single visual statement.
The design process began with generating a basic concept using AI, followed by many hours of drawing on the iPad with Procreate. The final touches, including the date, title, and other information, were applied in Figma.
Trimboetiek by Yeliz
Logo design
Trimboetiek by Yeliz
Designed a logo that is as straightforward and welcoming as the grooming service it represents. The artful, sketchy style depicts a Labrador Retriever, alert yet at ease, suggesting a friendly and professional atmosphere where each dog is groomed with care. Its clean lines and uncomplicated design reflect the salon's commitment to providing a stress-free and affectionate experience for your cherished companion.
A Closer look at some details
Rallybox
Logo & branding
Rallybox
Rallybox is a project initiative by Wesley Haering, offers a unique approach to the rally experience, enabling users to 'choose their own adventure.' It allows for ordering a box filled with road trip essentials, such as a map and cap, designed to enable anyone to enjoy a personalized rally at their own pace.
The concept aims to transform rallies into an à-la-carte experience, where participants can select their route and date, and start their journey with friends, realizing the spirit of freedom and personal choice inherent in rally driving.
My contributions to Rallybox include designing the logo, creating the branding, and contributing ideas to bring the project to realization.
The logo features arrows and a checkered pattern, drawing inspiration from classic rallying and the concept of navigation. Each element is split into squares to represent the box.
Design concepts that didn’t make the cut
A few concepts that didn't reach final approval. Each design is a glance into the creative process, showing paths explored but not taken.
